Privacy policy

Last updated: 29 September 2026

1. Our commitment to your privacy

At TEMPTÉ, we believe respecting your privacy is fundamental to earning and maintaining your trust.

This Privacy Policy explains how Tempte Ltd (trading as TEMPTÉ) (“TEMPTÉ”, “we”, “our” or “us”) collects, uses, stores and shares your personal information when you visit our website, subscribe to our mailing list, create a customer account (where available), contact us or otherwise interact with us.

Our website is powered by Shopify, which provides the ecommerce platform we use to operate our website and, when our online store launches, to process customer purchases. As a result, some of the information you provide is also processed by Shopify in accordance with its own privacy practices. We explain this relationship in more detail later in this Privacy Policy.

We are committed to handling your personal information responsibly, transparently and in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We encourage you to read this Privacy Policy so you understand how we collect, use and protect your personal information.

2. Scope of this Privacy Policy

This Privacy Policy applies whenever you visit our website or otherwise interact with TEMPTÉ online.

This includes when you:

• browse our website;
• subscribe to our mailing list;
• create a customer account (where available);
• contact us with an enquiry;
• participate in surveys, competitions or promotions that we may run from time to time; or
• purchase products from us.

This Privacy Policy also explains how we use cookies and similar technologies on our website. Further information about cookies is available in our Cookie Preferences interface.

If we introduce new products, services or features that involve processing personal information, we may update this Privacy Policy to reflect those changes.

3. Who we are

TEMPTÉ is the trading name of Tempte Ltd, a company registered in Scotland under company number SC875781.

Registered office:
38 Biggar Road
Edinburgh
EH10 7BH
United Kingdom

VAT registration number: GB511380039

Email: hello@tempte.co.uk

For the purposes of the UK GDPR and the Data Protection Act 2018, Tempte Ltd is the data controller responsible for the personal information described in this Privacy Policy.

As the data controller, we are responsible for deciding how and why your personal information is collected and used, and for ensuring it is handled in accordance with applicable data protection law.

4. Information we collect

The information we collect depends on how you use our website and interact with TEMPTÉ.

Information you provide directly

You may provide us with personal information when you:

• subscribe to our mailing list;
• create or manage a customer account, where this feature is available;
• complete a form on our website;
• contact us with a question, request or complaint;
• take part in a survey, competition or promotion;
• place an order or otherwise enter into a transaction with us; or
• communicate with us by email or through another channel.

Depending on how you interact with us, this may include:

• your name;
• your email address;
• your billing and delivery addresses;
• your telephone number, where you choose or are required to provide it;
• your customer account details and preferences;
• information about products you view, save, add to your basket or purchase;
• order, payment and transaction details;
• your marketing preferences;
• information contained in your correspondence with us; and
• any other information you choose to provide.

Please avoid sending us special category personal information (such as information about your health, ethnicity, religious beliefs or biometric data) unless we specifically ask you to do so because it is necessary for a particular purpose.

Information collected automatically

When you visit or use our website, we and the technologies supporting it may automatically collect certain technical and usage information.

This may include:

• your IP address;
• browser type and version;
• device type and operating system;
• approximate location derived from your IP address;
• language and time-zone settings;
• cookie and similar technology identifiers;
• the website or source that referred you to us;
• pages and products you view;
• links and features you interact with;
• the date, time and duration of visits;
• information about how you navigate and use the website; and
• information about technical errors, performance and security events.

We use this information to operate and secure the website, understand how it is used, improve its performance and, where you have consented, measure and improve our marketing.

Information we receive from other organisations

We may receive personal information from organisations that help us provide and improve our website and services.

These may include:

• Shopify;
• payment and fraud-prevention providers;
• analytics and search-performance providers;
• email and communications providers;
• advertising and marketing platforms, where used;
• customer account or authentication providers;
• professional advisers; and
• other service providers acting for us or supporting our business.

The information received will depend on the service concerned and how you interact with it.

5. How we collect your information

We collect information:

• directly from you, when you provide it to us;
• automatically, when you use our website or interact with our emails;
• from Shopify and other service providers involved in operating our website;
• from analytics, search and advertising platforms that we use;
• from publicly available sources, where appropriate and lawful; and
• from other organisations where you have asked them to share information with us or where the law otherwise permits it.

Where we obtain information from another source, we will provide the relevant privacy information within the timescales required by applicable data protection law, unless an exemption applies.

6. How we use your information

We may use your information for the following purposes.

To operate and maintain our website

We use technical and usage information to:

• display and deliver the website;
• maintain its functionality;
• remember your preferences;
• manage website security;
• identify and correct technical issues;
• prevent misuse; and
• improve website performance and usability.

To manage mailing-list subscriptions

Where you subscribe to receive emails from us, we use your contact details and marketing preferences to:

• confirm and manage your subscription;
• send launch updates, brand news and product information;
• send offers, promotions or other marketing communications; and
• record and respect unsubscribe requests.

To provide customer accounts

Where customer accounts are available, we may use your information to:

• create and authenticate your account;
• maintain your profile and preferences;
• provide access to account features;
• help you recover or secure your account; and
• communicate with you about account activity or security.

To respond to enquiries and provide support

We may use your contact details and correspondence, including where appropriate with the assistance of software and artificial intelligence tools, to:

• respond to questions and requests;
• investigate and resolve complaints;
• provide customer support; and
• maintain an appropriate record of our communications.

To process orders and transactions

When products become available for purchase, we may use your information to:

• accept and process orders;
• process or facilitate payment;
• arrange delivery;
• send confirmations and service messages;
• administer cancellations, refunds, replacements and complaints;
• prevent and investigate fraud; and
• comply with accounting, tax, food-safety and other legal obligations.

To improve our website, products and services

We may use your information, including where appropriate with the assistance of software and artificial intelligence tools, to:

• understand how visitors use the website;
• assess website and campaign performance;
• improve our products, content and customer experience;
• develop new features and services;
• measure interest in our products;
• analyse business, marketing and customer data; and
• support business planning and reporting.

Where this involves non-essential cookies or similar technologies, we will request consent where required.

To communicate with you and market our products

Subject to your choices and applicable law, we may use information to:

• send marketing communications;
• measure the performance of marketing campaigns;
• create or analyse advertising audiences, including by securely sharing information such as your email address with advertising platforms where permitted;
• match information you provide to us with information held by advertising platforms to help us reach existing customers or people who may be interested in TEMPTÉ;
• understand which advertisements lead visitors to our website or result in other actions; and
• show or help third parties show advertisements that may be more relevant to you.

We will obtain consent where this is required for electronic marketing, cookies or similar technologies.

Where required, we will also obtain consent before sharing or using your personal information for personalised advertising or customer-matching purposes.

To keep our business and customers secure

We may use information to:

• identify and prevent fraud;
• detect malicious or unlawful activity;
• protect customer accounts;
• investigate security incidents;
• enforce our terms and policies; and
• protect the rights, property and safety of TEMPTÉ, our customers and others.

To meet legal and regulatory obligations

We may process information where necessary to:

• comply with laws and regulatory requirements;
• maintain business, tax and transaction records;
• respond to lawful requests from courts, regulators or public authorities;
• establish, exercise or defend legal claims; and
• support a corporate transaction, restructuring or transfer where permitted by law.

7. Our legal bases for processing

Under the UK GDPR, we must have a lawful basis for each purpose for which we use personal information. The basis may differ depending on the activity and the circumstances.

The table below summarises the main ways in which we use your information. Depending on the circumstances, more than one lawful basis may apply to a particular activity.

Where we rely on legitimate interests, we carefully consider whether our interests are outweighed by the impact on your rights and freedoms before carrying out the processing.

8. Marketing communications

If you choose to subscribe to our mailing list, we may send you emails about TEMPTÉ, including:

• product and launch updates;
• news about the brand;
• recipes and related content;
• promotions, offers or competitions; and
• other information we believe may interest you.

For pre-launch mailing-list subscribers, we rely on the consent you give when signing up.

You can withdraw your consent and unsubscribe at any time by:

• selecting the unsubscribe link in any marketing email; or
• contacting us at hello@tempte.co.uk. 

We will retain sufficient information to ensure your marketing preferences continue to be respected.

Unsubscribing from marketing will not prevent us from sending non-marketing communications that are necessary to provide a service, manage an account, respond to an enquiry or administer an order.

9. Cookies and similar technologies

Our website uses cookies and similar technologies. Cookies and similar technologies are small files or identifiers that are stored on, or access information from, your device when you visit our website.

They help us to:

• operate and secure the website;
• remember your settings and preferences;
• understand how visitors use the website;
• measure website performance;
• assess the effectiveness of marketing; and
• provide or support personalised content and advertising where enabled.

Shopify’s Customer Privacy tools allow you to manage your choices about non-essential cookies and similar technologies through the privacy banner and Cookie Preferences interface.

The categories shown in our cookie settings are:

Required

These technologies are necessary for core website functions, security, network management, account features, basket functionality and remembering your privacy choices.

They cannot generally be disabled through our consent tool because the website may not function properly without them.

Personalisation

These technologies help remember choices and provide a more tailored website experience.

Analytics

These technologies help us understand how visitors use the website, identify technical or usability issues and assess website performance.

Marketing

These technologies help measure marketing activity, understand whether advertisements lead to visits or actions, and support relevant advertising on our website or other services.

Unless an exemption applies, we will ask for consent before using non-essential cookies or similar technologies. 

You can change your cookie choices through the website’s privacy-preferences interface. 

You can also manage cookies through your browser, although blocking some required technologies may affect website functionality.

Because the cookies and technologies used by Shopify, Google and other providers may change over time, the most current details may also be shown through the Cookie Preferences interface.

10. Analytics and advertising technologies

We currently use analytics services provided by Shopify, Google and Microsoft to help us understand how visitors use our website.

As described in section 12, where Shopify Network Intelligence is enabled, Shopify may also use information about your interactions with our website together with information from your interactions with Shopify and other Shopify merchants to provide Enhanced Services.

These services may collect information such as:

• pages viewed;
• time spent on the website;
• navigation paths;
• referring websites;
• browser and device information;
• approximate location;
• cookie or device identifiers; and
• interactions with website content.

We use Shopify Analytics to understand activity on our website and the performance of our online store, including information about visits, traffic sources and interactions with our website.

We use Google Analytics to help us understand how visitors find and use our website and to measure website performance and engagement.

We use Microsoft Clarity to help us understand how visitors interact with our website, including through aggregated behavioural analytics, heatmaps and session recordings. Clarity may collect information about interactions such as clicks, scrolling, navigation and website usage. Information identified as sensitive is masked in accordance with our Clarity configuration.

Where required, the use of non-essential cookies and similar technologies by these analytics services is subject to your choices through our Cookie Preferences interface.

We use this information to understand website performance, identify improvements and assess the effectiveness of our communications and marketing.

We also use Google Search Console and Bing Webmaster Tools to monitor how our website appears and performs in search results. These services provide search-performance, indexing and technical information about our website rather than information that directly identifies individual visitors.

We may use advertising and marketing services provided by Google, Meta and other platforms to advertise our products, manage product listings, understand whether advertisements lead to visits or actions on our website, and measure campaign performance. Where these services use cookies, pixels, tags or similar technologies on our website, they will be subject to your consent where required.

Where permitted and, where required, with your consent, we may securely share information you have provided to us, such as your email address, with advertising platforms including Google to create or update advertising audiences, measure advertising effectiveness and help us reach people who may be interested in TEMPTÉ. The advertising platform may match this information against information associated with its users. Information may be hashed or otherwise protected as part of the matching process. We do not sell your personal information to advertising platforms.

We may introduce, remove or replace analytics and advertising providers as our business develops. 

We will update this Privacy Policy or our cookie information where a change materially affects how personal information is used.

11. How we share your information

We treat your information with care and do not sell your personal information to third parties.

We may share information where it is necessary to operate our website, provide our services, comply with legal obligations or protect our legitimate interests.

Depending on how you interact with us, we may share information with the following categories of recipients.

Service providers

We work with trusted organisations that help us operate our website and business. These organisations only process information where necessary to provide services to us.

These may include providers of:

• ecommerce platform services;
• payment processing;
• website hosting and infrastructure;
• analytics;
• advertising, audience-matching and marketing measurement;
• email communications;
• fraud prevention;
• customer account services;
• IT support;
• artificial intelligence, data analysis and business productivity services;
• professional services; and
• cloud storage.

Professional advisers

We may share information with our legal advisers, accountants, auditors, insurers and other professional advisers where reasonably necessary to obtain advice, protect our business or comply with legal obligations.

Regulators and public authorities

We may disclose personal information where required by law or where reasonably necessary to:

• comply with legal obligations;
• respond to lawful requests from regulators, courts or public authorities;
• protect our legal rights;
• investigate suspected unlawful activity; or
• prevent fraud or security incidents.

Business transactions

If Tempte Ltd undergoes a merger, investment, acquisition, restructuring or sale of all or part of its business, personal information may be transferred as part of that transaction, subject to appropriate confidentiality and legal safeguards.

Where possible, we will ensure any successor organisation continues to protect your personal information in accordance with this Privacy Policy or an equivalent privacy notice.

12. Our relationship with Shopify

Our website is powered by Shopify.

Shopify provides the e-commerce platform and related technology that enable us to operate our website and sell products online.

When you visit or interact with our website, Shopify collects and processes certain personal information about your use of the website. Shopify may process this information on our behalf and, in some circumstances, for its own purposes.

We have enabled Shopify Network Intelligence. This allows Shopify to use information about your interactions with our website together with information about your interactions with Shopify and other Shopify merchants to provide enhanced features and services (“Enhanced Services”). Enhanced Services may help provide a more personalised shopping experience, help us understand how customers interact with our website and advertising, improve Shopify’s services, and support more relevant advertising where permitted by law.

Information about your interactions with our website may therefore be shared with Shopify and other service providers, including organisations located outside the United Kingdom, in order to provide these services.

Shopify may also process personal information to:

• host and operate our website;
• maintain customer accounts;
• support checkout and payment functionality;
• help protect merchants and customers against fraud;
• maintain the security and reliability of its platform;
• improve its products and services; and
• comply with legal obligations.

Where required by law, we will obtain your consent before information collected through non-essential cookies or similar technologies is used for advertising, personalisation or other non-essential purposes.

You can find more information about how Shopify processes personal information in Shopify’s Consumer Privacy Policy. You can also use Shopify’s Privacy Portal to exercise applicable rights relating to Shopify’s processing of your information, including withdrawing consent or objecting to certain processing.

Where Tempte Ltd determines why and how your personal information is used, we remain responsible as the data controller for that processing.

13. Third-party websites and services

Our website may contain links to websites or online services operated by third parties.

If you choose to visit a third-party website or service, its privacy practices and terms will apply instead of ours.

We are not responsible for the privacy practices, security or content of third-party websites that we do not own or control.

We encourage you to read the privacy policies of any third-party websites you visit.

14. International transfers

Some of the organisations that help us operate our website and business may process personal information outside the United Kingdom.

This includes Shopify and organisations involved in providing Shopify’s services, including the Enhanced Services described in section 12.

Where personal information is transferred internationally, we will ensure that appropriate safeguards are in place to protect it.

Depending on the destination and the organisation involved, these safeguards may include:

• an adequacy decision recognised under UK data protection law;
• the UK International Data Transfer Agreement (IDTA);
• the UK Addendum to the European Commission’s Standard Contractual Clauses; or
• another lawful transfer mechanism recognised under applicable UK legislation.

Further information about international transfers can be obtained by contacting us using the details provided at the end of this Privacy Policy.

15. How long we keep your information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Different categories of information are retained for different periods depending on the purpose for which they were collected. 

The length of time information is retained depends on factors including:

• the reason it was collected;
• the nature of our relationship with you;
• any legal or regulatory requirements;
• applicable limitation periods; and
• the need to protect or defend legal claims.

For example, we may retain information:

• while you remain subscribed to our mailing list;
• while a customer account remains active;
• for accounting, tax or legal record-keeping purposes;
• while resolving complaints or disputes; or
• where required to comply with applicable law.

When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it.

16. How we protect your information

We take the security of your personal information seriously.

We use appropriate technical and organisational measures to protect your information against unauthorised access, loss, alteration, disclosure or destruction.

These measures may include:

• secure website technologies;
• access controls;
• authentication procedures;
• encryption where appropriate;
• monitoring for suspicious activity; and
• regular review of our security practices.

While we work hard to keep your information secure, no method of electronic transmission or storage can ever be completely secure.

17. Your rights

Under UK data protection law, you have a number of rights in relation to your personal information. Some of these rights apply only in certain circumstances.

These rights may include the right to:

• request access to the personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information;
• request restriction of certain processing;
• object to certain processing;
• receive your personal information in a portable format where applicable;
• withdraw consent where processing relies on consent; and
• object to the use of your personal information for direct marketing, including certain advertising-audience activities where applicable.

These rights are not absolute and may be subject to legal conditions or exceptions.

If you would like to exercise any of your rights, please contact us using the details provided at the end of this Privacy Policy.

Where Shopify processes personal information for its own purposes, including in connection with certain Enhanced Services, you may also be able to exercise applicable rights directly through Shopify’s Privacy Portal.

We may ask for information necessary to verify your identity before responding to your request.

We aim to respond within the time periods required by applicable law.

18. Automated decision-making

We do not currently use your personal information to make decisions about you solely by automated means where those decisions have legal or similarly significant effects.

If this changes in the future, we will update this Privacy Policy accordingly.

19. Children’s information

Our website is intended for a general audience and is not directed towards children under the age of 16.

We do not knowingly collect personal information from children.

If you believe that a child has provided personal information to us, please contact us and we will investigate the matter. Where appropriate, we will delete the information in accordance with applicable law.

20. Complaints

If you have any questions or concerns about how we handle your personal information, we encourage you to contact us first.

We will do our best to investigate and resolve your concerns promptly and fairly.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s independent authority responsible for upholding information rights.

21. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• our website;
• our services;
• the technologies we use;
• applicable laws or regulatory guidance; or
• our business operations.

The most recent version will always be published on our website.

Where changes are significant, we may also provide additional notice where appropriate.

The date at the top of this Privacy Policy indicates when it was last updated.

22. Contact us

If you have any questions about this policy, please contact us.

Tempte Ltd (trading as TEMPTÉ)

Registered office:
38 Biggar Road
Edinburgh
EH10 7BH
United Kingdom

Email: hello@tempte.co.uk

We aim to respond to privacy-related enquiries as promptly as possible and, where applicable, within the time limits required by data protection law.